DVD Talk

The film begins with one of the literally thousands of tapes Dr. Bronner made through his life (he spent the last 20 years of his life legally blind, and so resorted to taping a lot of his conversations), where he is discussing his “Moral ABC” (the gist of his soap’s label) with his son, Ralph. Several title cards give a brief and alarming overview of Bronner’s story–a German emigree who escaped the horrors of Nazism, only to be institutionalized in Elgin, Illinois, ultimately escaping and getting to California (in a hilarious story later recounted by Ralph) and setting up a peppermint soap factory, which has since become a multimillion dollar business and one with that rarest of all things in capitalism: a corporate conscience.

HIGHLY RECOMMENDED**

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Review by Jeffrey Kauffman

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