Slant Magazine

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GOOD magazine | blog

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Daily Candy – Chicago

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SEE
Dr. Bronner’s Magic Soapbox
What: New documentary follows the family legacy behind the cult cleaning product.
Why: Work yourself into a lather.
When: Sun., 5 p.m.
Where: Gene Siskel Film Center, 164 N. State St., at Michigan Ave. (312-846-2800).

VILLAGE VOICE

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Jewish Daily Forward

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Soap-making, no matter how you film it, is mechanical. But in “Dr. Bronner’s Magic Soapbox,” director and co-producer Sara Lamm focuses on the humanity behind it all. She carves down 128 hours of footage, a dripping vat of eccentricities, leaving 88 minutes of Bronner family history….

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Time Out NY

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TIME OUT NY/Hank Shteamer – 6/26
Dr. Bronner’s Magic Soapbox
[* * * * FOUR STARS] Read more

NY Magazine

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“…makes for a fascinating documentary” – NY Magazine

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Very Short List

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an unforgettable narrative of endurance and family ties.

Rotten Tomatoes Post

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St. Louis Today

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THURSDAY

‘Dr. Bronner’s Magic Soapbox’

8 p.m. in Moore Auditorium at Webster University, 470 East Lockwood Avenue. $4-6. 314-968-7487.

Talk about deep cleansing. Dr. Bronner’s soap, a mainstay in health-food stores, was the brainchild of a Jewish engineer and holistic philosopher who fled Germany for America, was committed to a mental hospital in Chicago and escaped to California, where the credo of cleanliness and interstellar love he espoused on his soap bottles was embraced by the hippie generation. But there was a dark side to this soap opera, as we learn from the son who was rejected for looking too Jewish, yet truly embodies the philosophy of unconditional love. This stylish, surprising documentary screens with the organic-farming short “Fridays on the Farm” as part of Webster’s Thursday Night Docs series. (JW)

Milwaukee Public Radio

Sara Lamm and Ralph Bronner speak with Jane Hampden on WUWM’s public radio show “Lake Effect.” Listen here.

Chicago Reader

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Listings for Friday, June 22, through Thursday, June 28, 2007

Dr. Bronner’s Magic Soapbox
Capsule by Jonathan Rosenbaum
From the Chicago Reader

If you’ve ever wondered about the backstory behind all the fine print on containers of E.H. Bronner’s peppermint soap, Sara Lamm’s 2006 documentary tells you everything you’d want to know and then some. And the story being told is certainly a singular one. Bronner, a German Jewish immigrant and onetime mental patient, abandoned his children to produce and sell his soap and spread his ideas about humanitarianism. Today his son Ralph qualifies as one of his most ardent disciples. For better and for worse, this is a movie that raises almost as many questions as it answers. 88 min. (JR) Ralph Bronner will attend the Sunday screening.

This movie is currently playing at: Gene Siskel Film Center

Soap, Drugs, and Rock N’ Roll

Check out the video made by the company about the Germs drummer Dan Bolles and the false drug charges leveled against him because of his…soap choice?! David Bronner President of Dr. Bronner’s Magic Soaps shows how natural soaps test positive for the date rape drug GHB using police field kits while detergent based fake soaps always test negative.

WUWM-FM 89.7

WUWM-FM 89.7
Milwaukee NPR Affiliate
“Lake Effect”
Friday June 22, 2007
www.wuwm.com

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