A.V. Club

A.V. Club Logo Reviewed by Nathan Rabin
January 2nd, 2008

It’s hard to pick up a bottle of Dr. Bronner’s Magic Soap, the hippie-approved wonder-product with the obscenely sensual all-around tingle, and not wonder about the story behind the label’s bizarre ranting about the “Moral ABC’s,” “All-One-God-Faith,” and “Spaceship Earth.” How did the ravings of an apparent lunatic end up dominating the packaging of such a terrific, cultishly adored product? Who is this eccentric Dr. Bronner and where did his homemade philosophy concerning Halley’s Comet, Mark Spitz, and Albert Einstein come from?

Read the full review at the A.V Club

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